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This site populartyres.co.uk states the following, "We offer a professional and competitive mobile tyre fitting service at your place of work or home." We noticed that the webpage stated " No call out charges on cars between the hours of 830am - 530pm, charges out side of these hours will apply." It also stated " Fully qualified in car, truck and agricultural vehicles. With a wide range of tyres in stock, please ring for a competitive price. We take all major credit cards and all prices include. All prices are subject to VAT at 20. Gravesend, Shorne, Higham and the Medway Towns." The header had Mobile Tyre Fitters as the highest ranking keyword. It was followed by Change Tyres, Tyres Fitters, and Tyres which isn't as ranked as highly as Mobile Tyre Fitters. The next words the site used was Popular Tyres. Popular was also included but will not be seen by web engines.